Category Archives: Branding

Cape Town Opera branding

cape town opera

2013 SEASON BRANDING | ART DIRECTION

01 – 02 – 2013

Cape Town Opera is the largest performing arts organisation in Southern Africa and have a growing international profile that required a new contemporary look. NWGD worked with their design team and internationally famous model cum photographer Josie Borain to create a season look that took their extraordinary singers as our focus. Portraits were taken to define each production and these images were then twinned with eye-catching typography and colour choices to create a bold look for the season.

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Culture Connect

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culture connect

LOGO DESIGN | BUSINESS CARD DESIGN

03 – 09 – 2013

Culture Connect initiates and runs art events and tours in South Africa. The brief was to create a brand identity that projected a primary focus on the contemporary art scene and one that could speak to both corporate clients and engage individual participants. NWGD collaborated with the Founder, Kate Crane Briggs, to create an emblem inspired by an inner city graffiti artwork. The resulting logo combines a dynamism that exactly reflects Culture Connect’s innovative approach to arts based events and consultancy.

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moon and the stars branding

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the moon and the stars

LOGO DESIGN

01 – 06 – 2013

The moon and the stars is a new fashion label based in Cape Town that needed a whimsical look for their new jewellery line. NWGD worked with their Head Buyer to create a look that echoed their “boho chic” line.

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Cape Town Opera logo

cape town opera

LOGO REFINEMENT | BRANDING

01 – 11 – 2012

Cape Town Opera is the largest performing arts organisation in Southern Africa and have a growing international profile that required a new contemporary look. NWGD worked with their Director of Marketing to refine their previous logo to give it a bold and distinctive presence on the international arts market. Further versions of the logo were created to be used alongside specific seasons and productions.

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